Digital Marketing Specialist
Based in Netherlands
·Develop, plan and execute digital programs and campaigns; including online advertising, website strategy and design, social media, mobile and deliverables aligned with business goals;
·Build and manage the company’s social media profiles and presence;
·Manage and coordinate digital projects end-to-end;
·Monitor, track, optimize & improve key SEO KPI’s for multiple platforms to fuel business growth;
·Advise and follow-up on continuous SEO improvement and marketing activities;
·Supports establishment of ROI and KPI’s, measure and report performance of marketing campaigns and assess against goals;
·Own and maintain site analytics, metrics, and campaign reporting;
·Coordinate the creation of digital content (e.g. website, blogs, press releases, videos, etc.);
·Proactively share new ideas to improve the customer online experience.
·1 to 3 years working experience in Digital Marketing;
·Bachelor or Master in Business Administration, Marketing Management, Supply Chain Management or other related fields;
·Experience with content creation in online channels;
·Excellent communication and presentation skills;
·Good project management and coordination skills;
·Good skills with data handling and analysis;
·Understanding market dynamics and customer requirement in logistics sector;
·Experience with web design, SEO/SEA, Google AdWords, Google Analytics and CRM tools is a plus;
·Highly motivated and self-starter;
·Fluent in English (Mandatory) and Chinese (Preferred).
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